La tranquillità di fare centro

ORIGINS OF THE TECNOCASA TRADEMARK

The Tecnocasa trademark was born in 1979 as the symbol for its founder’s first real estate agency. Oreste Pasquali himself developed this graphic design, which was intended to evoke the home and have a staying power over the years. 
The trademark consists of a distinctive graphic symbol (a roof over a ball) and the Tecnocasa name.  It turned out to be a winning trademark because it is easily recognizable by prospective home buyers and sellers.

THE GRAPHIC IDEA FOR THE TECNOCASA TRADEMARK

“The realization of the Tecnocasa trademark was simple, fast and “homegrown."   I came up with it myself without using fancy graphics.  I chose green because it feels like a tranquil and trustworthy color.  For me, the term ‘Tecno’ evokes both ‘technology’ and ‘technical preparation,’ two fundamental elements of this profession.  Since then, thirty years have gone by and my trademark has grown with the business.” 

Oreste Pasquali